Privacy Policy



The institution responsible for collecting, processing and using personal data in accordance with this Privacy Policy and applicable Canadian law is:


Beiersdorf Canada Inc.

2344 Alfred-Nobel Blvd, Suite 100A

St-Laurent (Quebec) H4S 0A4


T: 514-956-4330 ext. 4335 or 1-888-307-4412

F: 514-956-4346



The purpose of this Privacy Policy is to provide you with information concerning the collection, processing and use (hereinafter referred to as “use”) of personal data. This policy applies to consumers residing within Canada only that visit our Sites or our stores. Visitors from other countries should visit the Elastoplast site from their country/region.



Some of the information that we collect from you is defined by the applicable privacy laws as (“Personal Information”). Personal Information means any information that can identify you, such as your name, e-mail or postal addresses, and your telephone number or indirectly through pseudonymized data such as a unique ID number. It could also include unique numerical identifiers such as your computer’s IP address or your mobile device’s MAC address, as well as cookies. Personal Information does not include anonymous or aggregated information that cannot be tracked back to you personally. 

Subject to Section 5 below, Beiersdorf does not collect Personal Information from you except when you specifically provide such data (e.g. when subscribing to e-mail newsletters, taking part in a survey or contest/sweepstakes, ordering samples or brochures, through online interaction with our websites or requesting information) and consent to its use. If you set up an account that is password protected or any other purpose for which a password is needed, that password is also part of your personal data. 

The Personal Information you provide to Beiersdorf enables us to do the following: (i) fulfil your order(s) for our goods and services (ii) respond to your questions or concerns regarding our products and services (iii) notify you of new products, services, features, updates, enhancements, contests, promotions and or any other special events and offers (iv) deliver content, product offerings and promotions tailored to your wants and needs. 

In order to do this, it may be necessary for Beiersdorf to transfer Personal Information to other companies within the worldwide Beiersdorf group, or to external service providers for further data processing, analysis or storage. Service providers may, for example, be used in the context of shipping goods, distributing advertising material or in the administration of contests. Beiersdorf requires that these parties agree to process Personal Information based on our instructions and in compliance with this Privacy Policy. 

Any other transfer of your personal data, for example the transfer of logon data from our websites to a third party’s social community website or web service like Facebook or Twitter, requires your explicit prior consent. Beiersdorf guarantees that it will not sell or lease your personal data to a third party. We may, however, have to disclose information about you if we are required to do so by law or in response to enforceable governmental requests. 

Beiersdorf and its third–party service providers may also use a variety of technologies that passively or automatically collect information about how the Sites are accessed and used including but not limited to the users browser type, device type, operating system, application version, the pages served to you, the time you browse, preceding page views, and your use of features or applications on the Sites.


   a. Creating a user profile on the Elastoplast website

“I am in agreement with a user profile being created to compile personalised content. I have read the Privacy Policy. This consent can be revoked at any time.”*

    *Sample consent 

If you have agreed to a user profile being created using the sample declaration shown in the above box, we will use your data in the following ways:

When you register we will set up a user profile for you, in which all your activities on our website will be compiled (participation in prize draws, subscribing to the Elastoplast newsletter, ratings submitted etc.). Your personalised user profile provides us with the opportunity to be able to offer you highly individualised content concerning our products and services. The components and content of your user profile are visible for you at all times. As a registered user you can also submit ratings on our products. If you submit a rating, we may display your first name and the rating you submitted on our website.

If we wish to use the data stored in your account for promotional purposes, and you have given us consent to contact you, we will always obtain your additional express consent.

Should you no longer want a Elastoplast account, you can delete it at any time. To do this, please log in to your account and complete the deregistration process, or send us your revocation of consent (opt out notification) by e-mail.


b.  Elastoplast® Newsletter

“Yes, l would like to receive the Elastoplast newsletter. I have read the Privacy Policy. This consent can be revoked at any time.”*
    *Sample consent 

If you have subscribed to the Elastoplast newsletter and have agreed to the declaration shown in the above box, we will use your data in the following ways:

The Elastoplast newsletter contains news, offers and other information from Elastoplast or other brands of Beiersdorf (e.g. NIVEA, Eucerin). In the Elastoplast newsletter you will receive individualized advertising about our products or services, or proposals for participating in campaigns such as prize draws or product tests.

By registering for the Elastoplast newsletter you declare that you are in agreement that, in order to put together a personalised compilation of news, offers and other information for the Elastoplast newsletter and deliver this to you, we evaluate your purchasing and clicking patterns on our websites so that we can compile a newsletter for you that is customised in line with your requirements and interests. Your details are also saved and used for market research and promotional purposes. For this purpose we will only contact you by e-mail. Finally, we will also use your data to analyse and improve the effectiveness of our websites. 

Should you no longer wish to receive the Elastoplast newsletter, you can opt out unsubscribe from it at any time. To do that, please click on the link included in every newsletter. You will then be taken through the unsubscribe process, or you can send us your opt out notification by email.


c. Social log-in 

When registering for or logging into to the Elastoplast customer account, you also have the option of authenticating yourself and thereafter registering or logging in with your existing profile at one of the following social networks: Facebook, Twitter or Google+.

For this purpose, you will find the corresponding symbols of the respective providers of the social networks supported by our website on the registration page or login page. Before a connection to the provider is established, you need to explicitly declare that you are in agreement with the process and data transmission described below:

When you click on the respective symbol, a new window (app) opens where you need to log in with your login data for the social network. After you have successfully logged in, the social network informs you which data (name and e-mail address) is transmitted to us for authentication within the scope of the registration or login process. Should you have agreed to this data transmission, the fields required by us for registration are filled in with the data transmitted. The data required by us to register or log in are (i) your name and (ii) your e-mail address.

Only if you have explicitly agreed to the use of the data transmitted and required will your data be stored by us and used for the purposes cited under No. 2. No link between the Elastoplast customer account set up with us and your account at the corresponding social network takes place via the authentication process.

In order to be able to carry out the authentication process for registration and for logging in, your IP address is transmitted to the respective provider of the social network. We have no influence upon the purpose and scope of the collection and further processing of the data by the respective provider of the social network. For further information in this regard, please read the data Privacy Policy of the respective provider.


Facebook data Privacy Policy -

Google+ data Privacy Policy -

Twitter data Privacy Policy -



Beiersdorf retains Personal Information only as long as it is deemed necessary, to fulfill the purposes identified or as required by law. The data provided to us will only be stored for as long as is necessary to fulfill the respective purpose for which you have transmitted your data to us, or for complying with statutory provisions. If you have given us your express consent to use your personal data for promotional purposes (such as subscribing to the Elastoplast newsletter), we will use your data for such purposes until such time as you revoke your consent. You may revoke the consent granted by you at any time.  Personal Information no longer necessary or relevant for the identified purposes or no longer required to be retained by law, shall be securely destroyed, erased or made anonymous.



When processing your request, it may be necessary for Beiersdorf to pass on your personal data to other affiliated companies within the Beiersdorf Group or an external service provider, in Canada or in another country that exclusively acts on our behalf. Such service providers may, for example, be used to send you product samples, distribute promotional materials or administer contests. Beiersdorf requires all affiliated companies within the Beiersdorf Group and its external service providers to treat your personal data in compliance with this Privacy Policy.

With the exception of the circumstances set out in the preceding paragraph, Beiersdorf will not pass on personal data to third parties without your consent nor will we sell or lease data. We do, however, reserve the right to disclose information about you if we are legally obliged to do so or if we are requested to hand it over by legitimately acting authorities or criminal prosecution institutions.



Cookies are used on our websites. Cookies are small units of data stored on the hard drive of your computer by your browser.


     a. COOKIES

To facilitate the use of our website, we are using "cookies". Cookies are small units of data stored on the hard drive of your computer by your browser that are necessary for using our website. We use cookies to better understand how our website is used and to allow improved navigation. Cookies help us determine, for example, whether a page on our website has already been viewed. Cookies may also tell us whether you have visited our website before or whether you are a new visitor. The cookies we use do not store any personal data or otherwise collect personally-identifiable information. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer's hard drive, block all cookies or to receive a warning before a cookie is stored. However, please be aware that some features and services on our Sites may not work properly should you choose to block cookies as we may not be able to recognize and associate you with your account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.


b. Cookies for use-based online advertising

We reserve the right to also use information that we have obtained through an analysis of the usage behaviour of visitors to our websites compiled from cookies to show you specific advertising for certain of our products on our own websites. We believe that you as the user will benefit from this because we show you advertising or content which, based on your user behaviour, we believe may match your interests, and you are therefore shown less randomly scattered advertising or certain content that might be of less interest to you.


c. Here is how you can prevent cookies from being stored on your hard drive and/or delete them

You can set your web browser in such a way that cookies are prevented from being saved to your hard drive and/or you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled. You can find out how all this works in detail from your browser’s operating manual. If you not allow cookies to be stored, this may lead to functional restrictions of our website. To learn more about cookies, please visit:


d.    Cookies used by us


(1) Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses a specific form of “cookie,”i.e. text file, which is stored on your computer and enables an analysis of your use of the website. The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there. We would like to point out that Google Analytics has been expanded on this website to include the code “gat._anonymizeIp();” to ensure the anonymized recording of IP addresses (so-called IP masking). Due to the IP anonymization on this website, your IP address is shortened by Google. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website use and Internet use to the website operator. The IP address transmitted to Google Analytics by your browser is not consolidated with other data by Google. You can prevent the storage of cookies by making the proper setting using your browser software, see Section 5 c), above. In addition, you can prevent Google from recording the data related to your use of the website generated by the cookie (including your IP address) and from processing this data by downloading and installing the browser plug-in available at the link You can find further information about terms of use and data protection at or


(2) Google AdWords

This website uses Google AdWords, an analysis service of Google, and conversion tracking, which is part of Google AdWords. This is how it works: When you click on an advertisement displayed by Google, Google AdWords stores a cookie for conversion tracking (a “conversion cookie”) on the hard drive of your computer. Such cookies lose their validity after 30 days and do not make it possible for you to be personally identified. Should you visit certain pages on our website, we and Google can recognize that you have clicked on the advertisement and were re-directed to this page.

The information obtained by way of the conversion cookies serves the purpose of generating statistics for AdWords customers who utilize conversion tracking. Through these statistics we find out the total number of users who have clicked on the advertisement displayed by Google and accessed a page with a conversion tracking tag.

We also use Google Analytics to analyze data from AdWords and any cookies from “DoubleClick”for statistical purposes. If you do not want this to be done, you can deactivate it with the Ad Preferences Manager (

With Google's remarketing function we reach users who have already visited our website. We can for example present advertising to our target groups who have already shown an interest in our products or services. In addition, based on user behaviour on websites in the Google advertising network (“display network”) in the previous 30 days and with the aid of the context-related search engine, AdWords establishes which common interests and features the users of our website share. Based on this information, AdWords then finds new potential customers for marketing purposes, whose interests and characteristics are similar to those of the users of our website. The target group-specific remarketing is carried out through the combined use of cookies, such as Google Analytics cookies and Google DoubleClick cookies. 

For further information on the terms and conditions of use and data privacy with regard to Google AdWords, please visit:


(3) Google DoubleClick

We use the Google DoubleClick function on our websites in order to evaluate the use of the website and make it possible for us, Google and other advertisers who co-operate with DoubleClick to be able to present to you with user-relevant advertising. For this purpose, a cookie is installed on the hard drive of your computer. With the aid of such cookies, your browser is allocated an anonymous identification number, and information on the advertising shown in your browser and its being accessed is collected. The information generated by the cookie on your use of websites is usually transferred to a Google server in the USA and saved there. Based on the information collected, interest-related categories are allocated to your browser. These categories are used to display interest-related advertisements.

Besides changing your browser settings, you can also permanently deactivate the DoubleClick cookie with the aid of a browser plug-in. With the plug-in, your deactivation settings for this browser are retained, even if you delete all cookies. You can obtain the browser plug-in for permanent deactivation here.

By using our website, you agree to the DoubleClick cookie being inserted and thus usage data from you being collected, saved and used in the manner described above for the purpose specified. You moreover agree that your data will be stored in cookies beyond the end of the browser session and can for example be accessed again when you next visit websites. You can revoke this consent at any time with effect for the future by deleting the DoubleClick cookie and permanently deactivating it.



Social plug-ins (“plug-ins”) of social networks are used on our websites, in particular the “Share” or “Share with friends” button of the provider “Facebook“, whose website is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plug-ins are usually marked with a Facebook logo. In addition to plug-ins from Facebook, we use plug-ins from “Google+” (Provider: Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA), “Twitter” (Provider: Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103) and “Pinterest” (Provider: Pinterest Inc., 808 Brannan Street San Francisco, CA 94103, USA).

For data privacy reasons, we have deliberately decided against utilizing direct plug-ins of social networks on our websites. Instead, we use the “Shariff” solution. With the aid of Shariff, we can determine for ourselves when and whether data is transmitted to the operator of the respective social networks. For this reason there is essentially no data automatically transmitted to social networks such as Facebook, Google+, Twitter or Pinterest when you access our website. Only if you yourself actively click on the respective button does your web browser produce a connection to the respective social network's servers, i.e. by clicking on the respective button (e.g. “Pass on”, “Share” or “Share with friends”) you agree that your web browser will produce a link to the respective social network's servers and transmit usage data to the respective operator of the social network.

We have no influence upon the nature and extent of the data that is then gathered by the social networks. For more information regarding the purpose and scope of the collection and further processing and use of data by the respective social networks as well as your rights and settings options for protecting your private sphere in this respect, please consult the data Privacy Policy of the respective social networks – for Facebook, at and You can find further notes on the use of data by “Google+” or “Twitter” at or, and for Pinterest at



This website uses in specific cases the Google reCAPTCHA v2 to avoid the usage of text fields by automated programs/bots. It helps to support the security of our website and to avoid SPAM for the users. This is also our legitimate interest and fulfills our legal obligation.  

The collected data are hardware and software information, such as device and application data and the result of integrity checks. These data will be sent to Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The data will not be used by Google for personalized ads.  

Further information can be found in their privacy policy: Further documentation can be found here:



You can at any time and free of charge, object to the use of your personal data, arrange for partial or complete deletion or blocking, or request information on or correction of the data stored by us about your person. It is not necessary to adhere to a particular form. You can, for example, write to us by e-mail at or use our contact form on the website.



We have adopted technical and organizational measures to protect your data from being lost, changed or unauthorized access by a third party. The security procedures we use are regularly enhanced to reflect technological progress. Please note however that no method of storing data is 100% secure, although we strive to protect your personal information and strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. You can assist us in protecting your personal data by: (i) using a secure web browser; (ii) not sharing your log-in credentials with others, and (iii) frequently changing your password.


We may amend or update parts of the data privacy statement without informing you of this in advance. Please always check the data privacy statement before you use our website in order to be informed of the latest status in the event of any amendments or updates. Your continued use of this website will signify your assent to any changes. Privacy Policy last updated: January 2020.